Marketing Engineer – A Blend of Marketing Sense and Technical Skill

Hello, my name is Roland Lacey, president and founder of MediaRight Technologies. After a career in software design concluding with 10 years as a vice president at State Street bank (where I learned ROI) I founded MediaRight Technologies in 1996 with the goal of helping small businesses use the Internet to grow their businesses online. This brought me back to my educational roots and love of marketing. 

Hundreds of Web Sites That Work!

Over the last 13 years I have developed literally hundreds of business web sites. For everything from a guy selling (lots of) fudge online from his kitchen to becoming the web guru for one of the most respected authors in retail.

A Valued and Experienced Expert

I contributed to and did the technical editing for 2 of Rick Segel’s books: “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons. See video below.

Focused on Generating Leads for Service Professionals

I recently analyzed my client base over the last 13 years. I looked at who I enjoy working with and most importantly who do I help the most. And the answer is crystal clear – local service companies looking to generate leads online. It was recently reinforced when a client made the decision (with my blessing) to try one of the big lead-generation marketing companies. After 3 months we did an A/B comparison to discover that my system had delivered them MORE LEADS at A QUARTER OF THE COST. And an 11 to 1 return on investment. Needless to say this client is happily back in the fold!