You have decided that you want a website. But, how do you get it to be seen by search engines?  The key is keywords. An adage on the Internet is that content is king, that is with the proper keywords in place. To learn a little more information about keywords and how important they are to your website – read on.

What’s the purpose of keywords? Keywords are specific, targeted words that people search with when looking for information. The search engines and directories will use the keywords found on your web site to place your site into a certain category. You will need to be sure that the keywords that you use are relevant to what you want to tell or sell to a customer. For example, if you have an adoption site and you want to sell books about adoption – then you might want to include “books about adoption” as a keyword phrase.

The search engines use certain mathematical calculation software to figure how and where a site ranks based on keywords and phrases. It is an algorithm. Based on this, it looks for certain criteria. Value to a site depends on how many times a keyword or phrase is used, where the keywords are located on your webpage, and finally how the tags on your site use the keywords. Different search engines use different algorithms. The purpose of choosing tightly defined keyword content for your site is so that you will get the spiders and crawlers to rank you higher in the engines and directories.

To find the best keywords for your website, there are several approaches to take. The most important part is to determine what a visitor might be looking for. Look around at other sites similar to yours and see keywords they are using. Ask yourself if it makes sense to use similar keywords for what you are selling.  If it does, then you can be sure that your review of other websites is on target. By targeting good keywords, you will hit a home run with traffic and increase profits.

There are two ways to come up with a keyword list to use for your website. Take pencil in hand and write down every word or phrase that you can think of. You will have to begin with the basic words. For instance, if you are selling hats, include words like hats, color of hats, popular color of hats, and then expand from those such as formal hats, seasonal hats, hat accessories etc. Do not be afraid to use as many keywords as you think appropriate. Think not only of what you would search for but try to anticipate what others would search for as well. Use between 60 – 100 solid keywords and phrases and you will be well prepared for a spider or crawler to grab your website and rank it!

Many times, you will need a little extra help with finding the perfect keywords for your website. Take advantage of all of the special software on the market for keyword research. The software today is easy to use. You can often find niche markets that you have not previously thought of. Paid subscription plans will allow you access to millions of search engines too. Often it is the best way to research, especially for niche markets that are very profitable. The subscription plans are not that expensive and the hundreds of keywords that you can get from it are worth it.

Finally it needs to be stated that you’ll need to follow the rules with keywords, or your site will be dropped from the search engine ranking and directories. Don’t try to keyword stuff your site pages. Also, do not attempt dirty design tricks such as fake pages. The software will detect the hoax and it will cost you more in the long run. Site redesign, time in keyword regeneration, loss profits and a ruined reputation just are not worth it. Using them might initially draw your site up quickly in the search engine ratings, but once caught, you will lose those rankings. Follow the rules from the start and be honest, it is the best policy to follow. You’ll know when you succeed that all your hard work paid off.

Here’s the answer to the second biggest problem with most service professionals websites. For the biggest problem (we solve that too) click here to learn about Lead Generation Web Site Systems.

The very first thing you should do to generate local service leads online

I’m talking about Google Local. Google is getting really good at determining what searches are people looking for local services – plumbing, cleaning services and the like. And, anytime someone includes a city or area or even state name as part of their search Google shows “the map”.

Being in the map is hugely important because:

1. This may represent the single best opportunity there is for local service companies to achieve a FIRST PAGE search listing with just 5 minutes of effort.
2. People’s eyes are drawn to the map. Not only is the map in the “sweet spot” on the page (left-center) but the colorful map draws their attention.
3. It can save you clicks (and $$) on your Adwords listing. The 2 work together to make you more obvious, but they click on the map and save you dough.

You definitely want to be there! Here’s how to do it.

1. Open a Google account if you don’t already have one. It’s free and you can do that here:

https://www.google.com/accounts/NewAccount

2. Go to http://www.google.com/local/add. Google may already be listing your company in which case you can “claim” your listing(s). Otherwise choose Add Listing. Google will confirm your presence in a city by phone or mail. Choose phone for fastest action.

3.Optimize your listing. Include your most important keywords in the form of categories. Choose 3-4, you can suggest categories as well (e.g. drain cleaning). Don’t overdo it.

4. Get multiple listings if possible. If you have a phone number or PO Box in area towns you can get a listing there as well. Here our client has 2 listings in the map.

5. Get reviews on the review sites Google uses. People love to read reviews, they can work for you. Do a search for your targeted phrases and see which sites Google is pulling the reviews from in your area. Then ask happy customers right after you’ve solved their issue to submit a review. I believe it is ethical to get the comments and permission to “use them in our marketing” and post them yourself. Judgement call.

No one is certain of the formula Google uses to order people in the map. It is likely a combination of proximity to the location and number of reviews. You can control the latter!

Dominating the first page of Google for local searches is what we do for our clients. The more times you appear there the more you become the obvious choice. This is the very first thing to do. For more ideas contact us!

The Google Adwords program is a very popular new program. Mainly people who have products to sell on the Internet use it.  If you want to sell products, it might be a good idea to check into the Google Adwords program to give you web site more exposure. Besides, it is not hard to learn and it can mean big profits for your business too.

The Google Adwords program is a PPC, a pay per click program. It combines the use of an ad with text as advertisement for a product. You can write your own ad or have Google write it for you. Many people prefer to write their own ad. The ads consist of top keywords that are important to a website. More than likely you have seen the ads and not even realized what they were. They are usually vertical ads on the right hand of a computer screen you will see after you have done a search for something on the Internet, although occasionally the ads are horizontal.

It does cost to place an ad with Google Adwords. This cost depends on what you are willing to pay for a CPC, a cost per click. If you have done a good keyword search before you write your ad then it is possible to use those keywords that will help your site and the ad will cost you less. Overall, it will cost you less because you have targeted your keywords to create an ad that draws in customers that will buy your products. Remember the less you are willing to pay for good keywords, the lower your ads will appear on the computer screen.

You need to consider that you will be in competition with other websites that use PPC and there might be times that you will have to adjust what you pay for your ad. Finding relative keywords does take some work on your part.  So, others that have found the relative keywords first, in order to bump out competition, are willing to pay a higher click through premium. Be sure you know what you are willing to pay for this ad text service from Google Adwords before you get started.

Once you are at the level set by Google to stay in the rankings of valid PPC sites, you will need to maintain your listing. You cannot just create them, then forget about them and move on. You’re ranking will fall because of tight competition for keywords and therefore ad placement. The ranking in a Google Adwords program is based on how many times a person clicks on your ad. The CTR, click through rate, is the life or death of your ad on Google Adwords. What else can you do to remain in the top rankings besides having good relevant keywords? The use of solid attention grabbing copy is another key to keeping your site prominent in a Google Adwords ranking.

The Internet has changed dramatically in the last two years. For example, the domain names that were consider once high ranking and were very easy to get are rare to find today. So an acceptance of longer domain name extensions was created because of competition between websites. Banner ads became very popular and for a while, people were able to make money with them on the Internet. Banner ads are still used but more so as a linking tool to several different sites of an owner. This is done in the hopes to make more money covering many unique sites. There were a billion sites but trying to find customers is getting much harder to do.

That is why the Goggle Adwords program was developed. Mass keyword targeting was the first step in trying to find a way to find an audience, but that proved too inefficient.  There were just too many words on the Internet! Now, Google has created a marketing concept of site targeting for consumer searchers. This makes it a real benefit for you as a searcher or an advertiser. Information is much easier to find and because of targeted keyword use, it is what you need to find. As an advertiser you can target specific sties that you want to advertise on.

Google Keywords does have its detractors. So if you are not sure if you want to use it, take it for a test run first. Go online and find out first everything you can about it. Use the extensive learning center at Google Adwords. Talk with others that use it to see what they thought about it. Read about some of the problems that others have faced and overcome with Google Adwords.   It might be the key to your success online.

It is not the same old Internet anymore as far as marketing goes. There are new ways to promote your website that will benefit you by adding extra cash in your pocket. Read about the five new methods of Internet marketing that people are using to drive customers to their website. The basic concept that “content is king” along with correct keyword usage is the way to go.  You will not regret using these new ways of marketing.

The number one Internet marketing plan for drawing customers into your website is the use of a blog. A blog is a continual updated online journal on your personal views or news related subject matters. People that read your blog are constantly aware of your ideas and thoughts, especially those concerning your business and products. The benefit of promoting your company through a blog is the fact that the search engines love blogs. Fresh new content and a few good keywords thrown in will push you higher up on the engine rankings. People will see it and more customers will click to your site.

In your blog, be sure to add valuable customer information such as product information, or business advice. This draws customer interest. In addition, other bloggers may wish to link with to your blog site, and you can draw in customers from their blogs. That will continually feed your ranking and over time; customer loyalty backed by trust will drive your website and feed new customers into your email. However, without RSS feeds, Really Simple Syndication, your blog may be doomed to fail. RSS feeds work by aggregating the information and outlay it to the customer. The customer will need to have a web browser or special software that can read RSS feeds. Most any information is fed into an RSS feed. The good thing about using a web blog with a RSS Feed is that often your information gets to the news media. A well-written blog with timely advice and resources lends you as creditable in your business area. Be prepared, you could have a reporter knocking at your door.

Another area in which you can spice up your website is with the use of PHP coding. One of the drawbacks to using an RSS feed is that because it is a dynamic page – the spiders will not catch it quick. For example, if it has to wait too long to index it with the code intact, it will just move on. There are things you can do to work with the PHP language, and it will benefit you to learn how to do it. At least with the PHP, you can make your pages on the site look like HTML files. Do not forget to use the idea of text links too. Links to other great sites is a new advertising trend you can use for more website exposure. With SEO, Search Engine Optimization, companies use text link marketing to get their site into the higher rankings. You can use auctions where you bid only on what you think you need, or through a brokerage, you can buy and sell text links. Just like with banners you can change exchange links too.

Bookmark technology and ways to use them has come a long way. Most agree that getting someone to bookmark your site will lead to future sales. People rarely ask for a customer bookmark their site though. There are software programs that you can use to make book marking a snap. All you have to do is to provide a link and your customers can bookmark easily. Some Java script software will automatically bookmark your site for your customer. There is a small fee involved for you. A simple “Please bookmark this site” button is often enough to get the customer to bookmark. Certain software will also add a special icon when the customer saves the site. This makes it easy to standout from the other bookmarked sites. Pop-ups help you to get your customer to bookmark too. New ingenuous software will remind your customer to bookmark as they are leaving, and even to bookmark with their permission.

The Internet is a dynamic marketing experience. In addition, the better you are at implementing its new marketing tools – the more profits you will make. So learn all you can about these five tips on new marketing trends and go grab some lifetime customers.

Pay per click advertising works through search engines that have an agreement with a business. This business will place a small ad on the results page for certain key terms. The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. Depending on the search engine, the advertiser may or may not get to control the text. The advertiser pays nothing to appear on the results page itself. He or she only pays a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.

Despite its popularity and its once record profit returns, pay per click advertising has lost something in returns. It is still, however, one of the best, fastest, and most effective methods of advertising on the web. According to Google’s record profit posting recently, lots of people see these ads and click on them. While it is true that pay per click advertising is only worth it if the sale gets from click to close, those businesses that do manage to close the sale have an excellent deal in their hands with pay per click. This means that customers are usually directed to their site for about five cents each, depending on the price of the key word. Pay per click advertising is even better than high search engine rankings because the ads can go up in just a few minutes while changing your web page content to improve your rankings, even with the help of a search engine oriented text company, can take weeks.

There are many different current companies that offer pay per click advertising. Google’s pay per click program is called AdWords. Google estimates that over eighty percent of internet users visit Google as a search engine. That results more customers seeing the ads than most businesses ever thought possible. Google allows you to create your own ads. They do, however, have a service that will design your ad for you if you choose. Yahoo is the other most popular pay per click program. Yahoo’s Overture works through partner sites like MSN and Alta Vista. Through these many sites, they claim to allow you to reach over ninety percent of internet users.

Choosing a company to sign up with can be difficult, but the most difficult part of pay per click advertising will be the planning and writing stages. To make the best pay per click ad campaign, you have to bid on key word phrases that work best for you, write the most effective ads, and have a strong, quality page when they click on your ad. The price of some key word phrases is extraordinarily high, so picking the right phrases immediately is your best bet. If you know how to catch the customer’s attention and offer them a perfect presentation, you will get the sale almost every time. If you don’t, you will lose some serious money with pay per click advertising.

Some people recommend using a search engine oriented professional to design your pay per click advertising campaign. However, the right campaign can be self-managed, with the right skills. You need some understanding of consumer psychology, excellent writing skills, and plenty of time to research what will work for you. Before you get ready to start your pay per click campaign, be sure to do some research into what is out there with regard to your product or services. When you get ready to write, you’ll want to notice that the best campaigns are legitimize by what their pages declare about them. Without that legitimacy, your ad will not only fail, it may be removed by your pay per click service. The search engine company you choose to work with may be able to help you find the right key words, but their suggestions can sometimes be ineffective. You can find the best key words by using several services and performing web research on a regular basis.

Pay per click advertising campaigns can be very effective if your ad is well written and if your target site helps to complete the sale with the customer. Without these elements, pay per click advertising is simply a waste of your valuable time and money. You would be better off with a traditional ad campaign.

How do web users find your store? Is there a way to direct traffic to your site that won’t cost a ton of time, money and energy? What are the essential, basic items every retailer needs to make sure their website is working for them? Roland Lacey, an expert on Search Engine Optimization, explains the key concepts you need to know to drive traffic to your site, establish an effective web presence, and sell more merchandise! The recording of this event is now available.

Teleseminar Recording Available Now

EVENT: Use the Right Keywords to Bring Motivated Prospects
DATE & TIME: Wednesday, January 28th at 8:00pm Eastern
TO VIEW THE RECORDING OF THIS EVENT, CLICK THIS LINK …
http://XiosoftPresenter.com/?eventid=5863818

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You can also download the audio and slides here for offline use:

MP3 Recording of this Event

PDF of Slides for this Event

Web Site Links Mentioned in this Teleseminar:

Google’s Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

Wordtracker Free Version
http://freekeywords.wordtracker.com

Wordtracker Paid Version

Google Toolbar
http://toolbar.google.com

Google Trends
www.google.com/trends

SpyFu
www.spyfu.com

Internet Wayback Machine
www.archive.org

Latest Version of Wordpress Blogging Software
www.wordpress.org

This session of Tech Talk focuses on blogging and Wordpress. Discover benefits and tips to improve customer communication, increase search engine exposure, and ultimately sell more stuff. Roland’s Tech Talks are always very popular: you won’t want to miss this session.

Just hit the play button below to start the 30 minute video.

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MediaRight Technologies, providers of lead generating websites for service companies and based in Hanover, MA will share the secret of how to generate a steady stream of leads in a seminar which will be held on Wednesday, June 17, 2009, from 8 to 10:30 a.m. at 25 Braintree Hill Office Park, Suite 200 in Braintree, MA. The seminar, entitled “The new sales tool – Turning your website into a Lead Generation Machine”, is geared towards service companies. The cost to attend is $25 and all proceeds from the seminar will be donated to the Boys and Girls Club of Marshfield. Light refreshments will be served. Space is limited.

Roland Lacey, president of MediaRight Technologies and an expert in Search Engine Optimization (SEO) will discuss strategies on how service companies can dominate the local search market for their services. Lacey, who builds websites that specifically generate more traffic and more leads from Google and other search engines, will discuss SEO; Google Adwords; web development that works and the best way to bring motivated prospects to the company’s website.

Lacey has developed countless websites that are search engine optimized for a variety of service companies including providers of packaging and shipping; HVAC, plumbing and electrical; sealcoating; home services; elevator and lift systems; education and training as well as those that provide business services.

“There are ways that service companies can direct traffic to their site without spending a lot of time or energy and without the high cost of purchasing leads. There are specific concepts that should be utilized which will provide optimal results in very little time which will be discussed during my seminar,” explained Lacey.

Seats are limited, registration is required.

If you would like to register and pay for this event by credit card please follow this link and register in the box on the Boys and Girls Club web site located here:

http://www.marshfieldboysandgirlsclub.com/

Or complete this form and pay at the door.
 

Helping Businesses Increase their Internet Profits Since 1996

Founded in 1996, MediaRight Technologies’ mission is to help service professionals implement a proven system using search optimization, pay per click and a website that works to generate leads online. The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel’s books: “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons and who also pioneered many technology innovations for State Street Bank prior to launching his own venture. The Hanover, MA based firm has a combination of 35 years of experience.

For more information about MediaRight Technologies and lead generation that harnesses the power of the web, contact (781) 924-1141 or email rlacey@ssws.com or visit www.mediaright.net.

In this 34 minute video Roland Lacey, technical editor of second edition Retail Business Kit for Dummies and The Essential Online Solution exposes the 3 ways to get more motivated prospects to your web site.

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