PR Works: Kingston, Massachusetts

PR Works is the quarterback of many projects we are involved with. We’ve been managing their web presence since 2001. This is generation 3 – just launched on our new Lead Generation Web Site platform.

PR Works has coined the phrase “Direct Public Relations”, a hybrid which utilizes the power and credibility of news media as part of an integrated direct marketing plan. Previously seen as largely an unquantifiable “image” tool, this
new approach to PR is specifically designed to elicit immediate action and trackable response.”Direct Public Relations” encourages your audiences to respond to free brochures, a complimentary consultation or a free item so that the client can capture the name, address and telephone number of a new prospect. Additionally, the response mechanism – ranging from a telephone number, fax number or e-mail – will be coded so that response from specific PR exposures can be monitored.

PR is like casting a massive net on to the ocean. When you pull it up you’ll discover a wide bounty. PR Works – Let it work for you.

This site replaces an existing web site with virtually no search engine placements for any of their most important keywords. Our objective – a new web site that delivers business.

Step 1 – Identify all the important keywords for their market. Focus on local keyword phrases so they dominate the local listings which are becoming more important every month. CHECK.

Step 2 – Redevelop site on our Lead Generation Web Site, Wordpress-based, platform. Incorporate the latest search engine optimization plugins and optimize the site for the most important keywords. CHECK.

Step 3 – Take a checkpoint of current (none) rankings for important keywords. Set the client up on our Manager’s Control Panel so we can monitor the results of our efforts. CHECK.

Next steps:

• Get them established with the local listings for the top search engines.
• Start a linking campaign to get them important links optimized for the most important keywords.
• Do some video marketing.
• MONITOR THE RESULTS using our Manager’s Control Panel and Traffic Tracking module.

TaxProblemsRUs.com – Matthew J. Previte CPA PC

This replacement web site is launched on our Lead Generation Web Site platform. Optimized for Matt’s most important keywords we are now at work driving more traffic to the site through further search optimization, link generating activities and improving the ROI from his Google Adwords account.

Among Matt’s comments about how happy he is with his new site he is enjoying the Lead Management Module that comes with every Lead Generation Web Site:

 ”The more I look at the site, the more I am very happy with what my content and your technical skills have created. I tested the contact page and the email I got floored me. It is so clean and neat. I hate to say the other guy’s contact page would send me these difficult to read emails. Yours is neat, clean, very readable, and just better. Thanks.”

Matt is as enthusiastic and dedicated to his clients as we are. Visit him at www.TaxProblemsRUs.com .

PlumbingByFiveStar.com – FiveStar Services

Developed and search optimized on our Lead Generation Web Site platform this is a replacement site for the best plumbing company in Worcester County – Five Star Services. We are providing ongoing linking and article marketing services to help this site deliver more leads than their previous web site.

Five Star Services provides best-of-class customer care. FiveStar Services promises to give you a five-star customer experience when you call. With their straight-forward pricing and rolling warehouses you can count on Five Star Services.

PlumbingFast.com – A Division of Winters Company

PlumbingFast.com is a ready to go Lead Generation Web Site.

PlumbingFast.com is a complete Lead Generation System. Pre-built and optimized this site was recently sold to Winters Company for their new services to the Essex County Community. It comes complete with hosting, a lead management system, and a Traffic Tracking system.

Winters – On the way!

Winters Company is dedicated to providing the best plumbing service available in Essex County MA. Our plumbing technicians love what they do – delivering the best customer service possible.

• 24 hour service
• Lifetime guarantees on many services
• Licensed & insured plumbers/technicians
• Financing Available
• Service in hours, not days

Visit www.plumbingfast.com

Service Master South Shore: Scituate MA, Sandwich MA

This Lead Generation System puts control directly into the hands of ServiceMaster South Shore. Instead of paying marked up fees for leads and investing in SOMEONE ELSE’s web property they now own their own search engine optimized lead generation system and intelligent Pay Per Click campaigns. They own the system!

Whether you’ve experienced an emergency fire or water loss in your home or business, or you’re simply looking for professional cleaning service done right, you’ve come to the right place.

As America’s most trusted name in cleaning and restoration, our friendly, licensed professionals are here to deliver peace of mind with fast response, expert service and guaranteed satisfaction.

For the past 35 years Skip and Mary Ann Fryling and ServiceMaster South Shore, Inc. have received local, national as well as international recognition from ServiceMaster Residential/Commercial Services.

Hub Plumbing and Mechanical: Boston, MA

We redesigned Hub Plumbing and Mechanical’s web site in 2005 to maximize the benefit of their Red Carpet Service. Hub Plumbing & Mechanical was recently featured in a new book entitled “The Celebrity Experience” where their Red Carpet Service was cited as an example of how it’s possible to create faithful life long customers by showering them with treatment usually reserved for celebrities.

Through search engine optimization strategies built into every Lead Generation System for Service Providers we have kept Hub atop the natural search rankings for their most important keyword phrases. Google “boston plumbing” to see them atop the paid AND NATURAL listings. THAT’S exposure!

Hear from Hub Plumbing President John Wood:

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Visit HubPlumbing.com here.

Consistent 11 to 1 Return on Pay Per Click

Over the last 4 years we have managed and finely tuned Hub Plumbing and Mechanical’s Pay Per Click campaigns to attain top position at less than average cost. These highly successful campaigns have consistently provided an 11 to 1 return for Hub. A return like that warrants a significant budget and why not?

This site presented a specific challenge that we were most happy to meet. That is, this client came to us for search engine optimization services. They had JUST paid alot of money to have their site redesigned and liked the design.

Here at MediaRight Technologies we feel that Wordpress-based sites enjoy a significant advantage with search optimzation. So we took the challenge and through the magic of CSS (cascading style sheets) we were able to recreate the design EXACTLY while creating a foundation for new content and self-update capability.

And true to course the site has enjoyed a significant increase in traffic and South Shore Skin Center is enjoying dozens of online leads every week.

Created in 1989, DDIFO is the largest, independent organization dedicated to representing and protecting the business interests of Dunkin’ Donuts franchisees. All Dunkin Donuts locations are all franchisee owned and operated.

Dunkin’ Donuts is the world’s largest coffee and baked goods chain, serving 3 million customers per day at approximately 8,000 stores in 30 countries which include approximately 5,800 Dunkin’ Donuts locations throughout the USA.

This membership site is built on our Self Service Web Site Platform. Visit www.ddifo.org.

US Home Improvement: Peabody, Massachusetts

This site uses conversion strategies to turn visitors into leads, either as an immediate lead or by capturing their name and email and following up with an email series of tips for purchasing replacement windows.

We love working with John Carroll, owner of USHomeWindows.com. He really gets it! Together we have implemented the following traffic generating strategies for his business:

• Weekly posts to the blog section of his web site. Our talented ghost writer produces articles about the keywords people use to learn about replacement windows and other home improvements. These articles are so good (not your typical spam articles) that they have been linked to from some significant sites, including MIT which led to a sudden burst of business.
• An aggressive link strategy using the major keywords John cares about. Google “replacement windows boston” and John’s site appears in position 1. Even “replacement windows” for which there are over 12 Million sites, finds John securely on the second page. The power of links!

Visit www.ushomewindows.com.