PR Works is the quarterback of many projects we are involved with. We’ve been managing their web presence since 2001. This is generation 3 – just launched on our new Lead Generation Web Site platform.

PR Works has coined the phrase “Direct Public Relations”, a hybrid which utilizes the power and credibility of news media as part of an integrated direct marketing plan. Previously seen as largely an unquantifiable “image” tool, this
new approach to PR is specifically designed to elicit immediate action and trackable response.”Direct Public Relations” encourages your audiences to respond to free brochures, a complimentary consultation or a free item so that the client can capture the name, address and telephone number of a new prospect. Additionally, the response mechanism – ranging from a telephone number, fax number or e-mail – will be coded so that response from specific PR exposures can be monitored.

PR is like casting a massive net on to the ocean. When you pull it up you’ll discover a wide bounty. PR Works – Let it work for you.

Step 1 – Identify all the important keywords for their market. Focus on local keyword phrases so they dominate the local listings which are becoming more important every month. CHECK.

Step 2 – Redevelop site on our Lead Generation Web Site, Wordpress-based, platform. Incorporate the latest search engine optimization plugins and optimize the site for the most important keywords. CHECK.

Step 3 – Take a checkpoint of current (none) rankings for important keywords. Set the client up on our Manager’s Control Panel so we can monitor the results of our efforts. CHECK.

Next steps:

• Get them established with the local listings for the top search engines.
• Start a linking campaign to get them important links optimized for the most important keywords.
• Do some video marketing.
• MONITOR THE RESULTS using our Manager’s Control Panel and Traffic Tracking module.

Nothing says “clean” quite like fresh carpets, spotless upholstery, and gleaming floors from ServiceMaster Clean®. ServiceMaster South Shore works to your specifications and guarantees the job is done right or we do it over.

This replacement web site is launched on our Lead Generation Web Site platform. Optimized for Matt’s most important keywords we are now at work driving more traffic to the site through further search optimization, link generating activities and improving the ROI from his Google Adwords account.

Among Matt’s comments about how happy he is with his new site he is enjoying the Lead Management Module that comes with every Lead Generation Web Site:

 ”The more I look at the site, the more I am very happy with what my content and your technical skills have created. I tested the contact page and the email I got floored me. It is so clean and neat. I hate to say the other guy’s contact page would send me these difficult to read emails. Yours is neat, clean, very readable, and just better. Thanks.”

Matt is as enthusiastic and dedicated to his clients as we are. Visit him at www.TaxProblemsRUs.com .

Developed and search optimized on our Lead Generation Web Site platform this is a replacement site for the best plumbing company in Worcester County – Five Star Services. We are providing ongoing linking and article marketing services to help this site deliver more leads than their previous web site.

Five Star Services provides best-of-class customer care. FiveStar Services promises to give you a five-star customer experience when you call. With their straight-forward pricing and rolling warehouses you can count on Five Star Services.

PlumbingFast.com is a ready to go Lead Generation Web Site.

PlumbingFast.com is a complete Lead Generation System. Pre-built and optimized this site was recently sold to Winters Company for their new services to the Essex County Community. It comes complete with hosting, a lead management system, and a Traffic Tracking system.

Winters – On the way!

Winters Company is dedicated to providing the best plumbing service available in Essex County MA. Our plumbing technicians love what they do – delivering the best customer service possible.

• 24 hour service
• Lifetime guarantees on many services
• Licensed & insured plumbers/technicians
• Financing Available
• Service in hours, not days

Visit www.plumbingfast.com

What’s the purpose of keywords? Keywords are specific, targeted words that people search with when looking for information. The search engines and directories will use the keywords found on your web site to place your site into a certain category. You will need to be sure that the keywords that you use are relevant to what you want to tell or sell to a customer. For example, if you have an adoption site and you want to sell books about adoption – then you might want to include “books about adoption” as a keyword phrase.

The search engines use certain mathematical calculation software to figure how and where a site ranks based on keywords and phrases. It is an algorithm. Based on this, it looks for certain criteria. Value to a site depends on how many times a keyword or phrase is used, where the keywords are located on your webpage, and finally how the tags on your site use the keywords. Different search engines use different algorithms. The purpose of choosing tightly defined keyword content for your site is so that you will get the spiders and crawlers to rank you higher in the engines and directories.

To find the best keywords for your website, there are several approaches to take. The most important part is to determine what a visitor might be looking for. Look around at other sites similar to yours and see keywords they are using. Ask yourself if it makes sense to use similar keywords for what you are selling.  If it does, then you can be sure that your review of other websites is on target. By targeting good keywords, you will hit a home run with traffic and increase profits.

There are two ways to come up with a keyword list to use for your website. Take pencil in hand and write down every word or phrase that you can think of. You will have to begin with the basic words. For instance, if you are selling hats, include words like hats, color of hats, popular color of hats, and then expand from those such as formal hats, seasonal hats, hat accessories etc. Do not be afraid to use as many keywords as you think appropriate. Think not only of what you would search for but try to anticipate what others would search for as well. Use between 60 – 100 solid keywords and phrases and you will be well prepared for a spider or crawler to grab your website and rank it!

Many times, you will need a little extra help with finding the perfect keywords for your website. Take advantage of all of the special software on the market for keyword research. The software today is easy to use. You can often find niche markets that you have not previously thought of. Paid subscription plans will allow you access to millions of search engines too. Often it is the best way to research, especially for niche markets that are very profitable. The subscription plans are not that expensive and the hundreds of keywords that you can get from it are worth it.

Finally it needs to be stated that you’ll need to follow the rules with keywords, or your site will be dropped from the search engine ranking and directories. Don’t try to keyword stuff your site pages. Also, do not attempt dirty design tricks such as fake pages. The software will detect the hoax and it will cost you more in the long run. Site redesign, time in keyword regeneration, loss profits and a ruined reputation just are not worth it. Using them might initially draw your site up quickly in the search engine ratings, but once caught, you will lose those rankings. Follow the rules from the start and be honest, it is the best policy to follow. You’ll know when you succeed that all your hard work paid off.

I’m talking about Google Local. Google is getting really good at determining what searches are people looking for local services – plumbing, cleaning services and the like. And, anytime someone includes a city or area or even state name as part of their search Google shows “the map”.

Being in the map is hugely important because:

1. This may represent the single best opportunity there is for local service companies to achieve a FIRST PAGE search listing with just 5 minutes of effort.
2. People’s eyes are drawn to the map. Not only is the map in the “sweet spot” on the page (left-center) but the colorful map draws their attention.
3. It can save you clicks (and $$) on your Adwords listing. The 2 work together to make you more obvious, but they click on the map and save you dough.

You definitely want to be there! Here’s how to do it.

1. Open a Google account if you don’t already have one. It’s free and you can do that here:

https://www.google.com/accounts/NewAccount

2. Go to http://www.google.com/local/add. Google may already be listing your company in which case you can “claim” your listing(s). Otherwise choose Add Listing. Google will confirm your presence in a city by phone or mail. Choose phone for fastest action.

3.Optimize your listing. Include your most important keywords in the form of categories. Choose 3-4, you can suggest categories as well (e.g. drain cleaning). Don’t overdo it.

4. Get multiple listings if possible. If you have a phone number or PO Box in area towns you can get a listing there as well. Here our client has 2 listings in the map.

5. Get reviews on the review sites Google uses. People love to read reviews, they can work for you. Do a search for your targeted phrases and see which sites Google is pulling the reviews from in your area. Then ask happy customers right after you’ve solved their issue to submit a review. I believe it is ethical to get the comments and permission to “use them in our marketing” and post them yourself. Judgement call.

No one is certain of the formula Google uses to order people in the map. It is likely a combination of proximity to the location and number of reviews. You can control the latter!

Dominating the first page of Google for local searches is what we do for our clients. The more times you appear there the more you become the obvious choice. This is the very first thing to do. For more ideas contact us!