A Lead-Generation Website Process for Service Companies

Since 1996 we have focused on this for every site we build or re-build

After 12 years of serving (and being) this market we have it down pat.

Here's the point:

• People surfing the web for products and services know they have many choices.
• They have absolutely no idea HOW
  to make that choice.

What that means is you have to reach out to them, engage them and give them a way to get to know you.

What is the Lead Generation System for Service Companies?

We're not going to bore you with the details, or give away our time-proven strategies but the typical engagement takes advantage of our experience with the following:

Complete Web Site Transformation

• Web Design With A Purpose
  Yes we do web design - but with a major difference (passion). The Internet DOES level the playing field for small companies but you need to look as good, or better, than the big guns to be taken seriously. After 12 years of developing hundreds of sites and studying "web site usability" this is not that hard to do. We do it fast.
• It's all about the offer
  Once we have the design down we really go to work. Every element of your web site should have a purpose - getting the right people to take your "most wanted actions". We help you to craft your offers and present them in a way that will get their attention and their response. This is where MOST web sites get it all wrong.
• Conversion Strategies
  A business web site is not complete without careful attention to what you want people to do. Your "most wanted action". We turn "suspects" into "prospects" and THEN into "customers" to improve the bottom line.
  

Traffic Generation Strategies

• Search Engine Research/Competitive Analysis
  We perform thorough research using brainstorming and measuring tools that expose hundreds of search phrases for your market or products. We analyze the results which show:
  • Most popular keywords your market is really using
  • Competitive landscape for free search results
  • Competitive landscape for Pay Per Click advertising
  • Deeper Competitive Analysis we just can't talk about here
• "Good Housekeeping" Search Engine Optimization
  All the best techniques and considerations to make sure search engines find your site for the keywords that will bring you "motivated prospects" ready to hear your pitch.
• Content Generation - "Give 'em something to talk about"
  Through the magic of repurposing and technologies to self publish we help you create content for your site in a way that enhances your position, attracts search engines and encourages other websites to send their traffic to you.
  

Traffic Conversion Strategies

• “Shy Yes” Email Capture Strategy/Auto Responder Campaigns
   Recognizing that the vast majority of web visitors are bouncing around researching or looking for what they want and will leave your site without taking action, we help you craft “ethical bribes” that capture the name and email of these visitors and setup a follow-up email campaign that transforms suspects to prospects to customers.
• Web Site Audio and Video
  Web site audio and video are fast becoming mainstream as broadband reaches the masses. Compelling introductions, directions and testimonials can excite your audience, personalize the potential relationship and tell them exactly what to do next. We help you craft your messages, provide an 800# to make your recordings and incorporate audio and video on your site from our streaming Flash delivery servers.
• Tracking and Testing
  Implementing tracking tells us what works and what doesn't. Opinions are nice, but tracking tells the truth, and leads to continuous improvement. It has to!

If this is what you are seeking contact us today!